Execution doesn’t happen in isolation—especially when your goal affects or depends on others. Whether you’re working with a client, a manager, a collaborator, or an audience, involving stakeholders in your 4DX execution process can dramatically increase your alignment, momentum, and results.
In this article, you’ll learn how to bring the right people into your 4DX process—without creating noise or confusion.
Who Are Stakeholders in 4DX?
Stakeholders are individuals who:
- Benefit from the goal’s success
- Influence your ability to execute
- Hold decision-making power
- Provide feedback, support, or resources
Examples include:
- Managers and team leads
- Business partners or co-founders
- Clients or sponsors
- Mentors or advisors
- Customers (in audience-driven projects)
Why Stakeholder Involvement Matters
Engaging the right people helps you:
- Stay aligned with expectations
- Get faster approvals or feedback
- Increase accountability
- Build trust and buy-in
- Stay motivated through collaboration
But not all involvement is helpful—you need structure.
Step 1: Communicate the WIG Clearly
Don’t assume people understand your goals—explain them.
Use the WIG format:
“From X to Y by [date]”
Example:
“Grow the company newsletter from 2,000 to 5,000 subscribers by October 15”
Be clear about:
- What success looks like
- Why it matters
- What kind of input or support you’re seeking
Step 2: Share Lead Measures Without Overloading
Let stakeholders know:
- What actions you’re focusing on
- How those actions drive results
- What they can expect (reports, updates, outcomes)
Example:
“As part of this project, I’ll be publishing 2 blog posts per week and sharing data every Friday.”
Keep it simple. Don’t flood people with details—just the essentials.
Step 3: Involve Them in the Scoreboard When Useful
Your scoreboard creates transparency and shared momentum.
- Share access to a live dashboard (Notion, Sheets, Trello)
- Send a weekly update with highlights
- Use visuals, not just numbers
- Ask for feedback in key moments (e.g., “Does this trend look right to you?”)
Tip: Only share with people who find the data relevant.
Step 4: Include Stakeholders in the Accountability Rhythm (Optional)
Some stakeholders benefit from:
- Weekly syncs (10–15 mins)
- Monthly review sessions
- Feedback cycles tied to milestones
Others prefer light updates. Know your audience and adapt.
Real-Life Example: Involving a Sponsor in 4DX
WIG: Launch a 6-week coaching program with 50 signups by November
Stakeholder: Program sponsor providing marketing support
Execution:
- Shared Notion tracker with weekly lead updates
- Weekly 15-min call for updates and approvals
- Sponsor provided insight, ads, and visibility support
Result: Full enrollment reached 1 week before launch
Final Thought: The Right People Make Execution Easier
4DX helps you focus—but alignment with stakeholders helps you move faster and smarter.
Clarify your WIG. Share your plan. Communicate progress clearly.
And remember: execution is easier when everyone’s rowing in the same direction.