How to Identify the Most Important Actions for Your 4DX Lead Measures

Por

Execution isn’t about doing more—it’s about doing what matters most. In the 4 Disciplines of Execution (4DX), lead measures are the daily or weekly actions that create real progress toward your Wildly Important Goal (WIG). But how do you know which actions are the right ones to focus on?

In this article, you’ll learn how to identify the most impactful actions to define your lead measures and drive consistent execution.

Why Choosing the Right Lead Measures Is Crucial

Lead measures:

  • Are predictive of success
  • Are influenceable—you can control them
  • Must be specific and trackable

If your lead measures are vague, random, or unrelated to your WIG, you’ll waste time and energy. The right lead measures multiply your progress.

Start With a Clear WIG

Before choosing your lead measures, your WIG must be:

  • Specific
  • Measurable
  • Time-bound

Examples:

  • “Grow email list from 2,000 to 5,000 by October 1”
  • “Lose 6 kg by August 31”
  • “Generate $10,000 in new sales by December 15”

With the destination clear, you can now ask: What actions will get me there fastest?

Step 1: Brainstorm Possible Drivers

Think of every possible action that could influence your WIG. Include both obvious and creative options.

For a fitness goal:

  • Track meals
  • Work out
  • Walk 10,000 steps
  • Get 7+ hours of sleep

For a sales goal:

  • Send proposals
  • Book sales calls
  • Follow up with past clients
  • Publish content

Step 2: Filter Using the 4DX Criteria

Ask of each action:

  • Is it predictive? Does it drive the result?
  • Is it influenceable? Can I control it daily or weekly?
  • Is it measurable? Can I track it without complexity?

Bad lead measure: “Be more active”
Good lead measure: “Walk 8,000 steps/day, 5 days/week”

Choose 1–2 lead measures—no more.

Step 3: Test and Track

Start with your chosen lead measures and track them for 2–3 weeks.

Ask:

  • Am I completing them consistently?
  • Are they influencing my lag measure?
  • Do they feel manageable and clear?

Adjust if needed. It’s okay to refine as long as the new actions are effective or easier to track.

Step 4: Make Your Actions Visual and Habitual

Put your lead measures front and center in your:

  • Calendar
  • Planner
  • Task manager
  • Habit tracker
  • Physical checklist

The easier it is to see and check off, the more likely you’ll follow through.

Tip: Track streaks and reward consistency. Execution thrives on visible progress.

Real‑Life Example: Choosing Lead Measures for a Coaching Business

WIG: Sign 12 new clients by December 1
Brainstormed actions: Publish on social media, host webinars, run ads, send DMs, create email funnel
Selected lead measures:

  1. Send 10 DMs to new leads each week
  2. Host one free live session every 2 weeks

Why these worked:

  • Direct contact → highly influenceable
  • Easy to track
  • Predictable pipeline

Result: Hit 100% of WIG 3 weeks before the deadline.

Final Thought: One Right Action Beats Ten Random Tasks

Your success doesn’t depend on how much you do—it depends on whether you’re doing what really matters.

With 4DX, lead measures are the bridge between your intention and your execution.
Choose the right actions. Track them. Protect them on your calendar.
And watch your WIG become reality.

Deixe um comentário